Norwegian neuroscience research (forskning.no)
Brain researchers explain that the human brain cannot safely split attention between driving and touchscreen interaction.
Read full article →Transform your Tesla with physical buttons, ambient lighting and 30+ functions. First production batch — limited units.
Three components. One seamless driving experience.
As day fades, Ctrl-Platform transforms your interior into a calm, information-rich driving environment — guided by light, not screens.
Down-facing LEDs integrated directly into Ctrl-Bar.
Expand lighting across the cabin with one click.
Screens dim, lights activate and adjusts brightness automaically.
Physical buttons allow drivers to act by muscle memory — without visual confirmation. This allows for more attention on the road. Below are independent studies, expert opinions, and regulatory responses that explain why this matters.
Norwegian neuroscience research (forskning.no)
Brain researchers explain that the human brain cannot safely split attention between driving and touchscreen interaction.
Read full article →VTI – Swedish National Road & Transport Research Institute
Touchscreen use resulted in longer eyes-off-road time and poorer lane control.
Read full article →Euro NCAP safety standards update
Cars relying solely on touchscreens may lose safety points.
Read full article →Units in the first production batch is limited. Pre-order now to secure yours.
Deliveries start for Model 3 and Model Y pre-refresh vehicles.
Deliveries begin for Model 3 Highland and Model Y Juniper.
See what Tesla reviewers said about the previous generation Ctrl-Bar.
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