Highlighted the road safety angle — praising the tool-free installation and how physical controls reduce eyes-off-road time for every Tesla driver.

Focused specifically on traffic safety, citing research showing that physical controls reduce distraction time during driving compared to touchscreens.

The world's leading EV publication presented Ctrl-Platform as the answer EV enthusiasts have been waiting for — and noted that it works without touching the car's software.

Covered the story of how the product was designed and patented while the founder was studying in Ukraine during active conflict — a narrative that generated global media attention.

Norwegian automotive media noted that a local startup has done what major international accessory brands haven't — created a product Tesla owners actually want.

Reached a massive global audience with coverage emphasising that Ctrl-Bar 2 looks and feels factory-installed — not an aftermarket add-on.

The leading Tesla accessory site highlighted the full ecosystem — Ctrl-Bar 2, Ctrl-Bridge and Ctrl-Stripe — calling it the most complete physical control platform for Model 3 and Y.

Presented Ctrl-Platform as the fix for what many consider Tesla's biggest design weakness, underlining that it addresses a real pain point for millions of existing owners.

The Norwegian-Ukrainian Chamber of Commerce highlighted the project as a symbol of Norwegian-Ukrainian collaboration and innovation under extraordinary circumstances.

Yahoo combined the Norwegian founder story with a clear explanation of the genuine need the product solves for Tesla owners — reaching a massive international audience.

Leading Danish EV media praised the design and functionality, highlighting relevance for the Nordic market — one of the world's densest EV markets.